About India Outbound Magazine
India Outbound, a bi-monthly print magazine with dynamic web and social media presence focused on outbound travel from India, is published by Media India Group. Distributed all over India, and in all the top tourism events across the world, India Outbound caters mainly to the tourism professionals and is looking to develop new and innovative circuits and promote new destinations to the high-end travellers.
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Israel tourism promotes MICE and leisure offers for Indian market
Israel Ministry of Tourism (IMOT) - India office was in Kolkata on December 3 to sign off their pan-India marathon roadshow organised in an attempt to network and connect with the niche travel fraternity of the cities. They went across seven Indian cities- New Delhi, Mumbai, Cochin, Hyderabad, Chennai, Bengaluru and Kolkata to enhance commercial ties with the Indian travel trade fraternity. The roadshow presented that how Israel is targetting to mix leisure with pilgrim, MICE and gastronomy and offer a cultural delight unmatchable to none.
Sammy Yahia, director, Israel Ministry of Tourism - India & Philippines, spoke exclusively with India Outbound magazine on how 2019 was for Israel and said, “In 2019, we witnessed that the number of arrivals from India is increasing and I think we will finish the year with 71,000 travellers.”
“We believe that Israel is not a pilgrim place but also a dynamic place for religion, culture, business, MICE–it’s a unique land with heritage which people can enjoy. We want the travellers to experience beyond Jerusalem and Tel Aviv. If you want to ski, visit Mount Hermon, for sea you can head to Eilat–it depends on what you are looking for, Israel will give you everything. Even culinary, food, adventure- whatever you want, you will find in Israel,” he added.
On discussing about what's in store for the visitors in 2020, Yahia expressed that they are aggressively promoting digitally and also providing incentives to companies targeting MICE and leisure.
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Thailand celebrates Thai National Day along with product presentation
Tourism Authority of Thailand (TAT), New Delhi organised an 'Amazing Thailand Product Presentation & Networking with Stakeholders' session in Kolkata on December 2. The session presented by Isra Stapanaseth, director, TAT- New Delhi discussed comparatively new tourist destinations in Thailand that Indian tour agents can focus on. The session also presented the scopes in weddings and the prospects of incentives for agents taking groups to Thailand.
On the same day Royal Thai Consulate General, Kolkata organised the National Day of the Kingdom of Thailand, the birth anniversary of King Bhumibol Adulyadej the Great and Thailand’s Father’s Day.
This year’s Thai National Day theme was ‘Flower and Fashion’ and so the event had Thai floral decoration masterpieces by Phubast Chesdmethee, vice-president of the World Flower Council (WFC), international floral designer and consultant. A fashion show was also organised to display Thai clothes coupled with floral art pieces and jewellery from Siam Glitters 1957, under the royal patronage of Princess Chulabhorn Krom Phra Srisawangawadhana.
The sponsors CPF (India) Private Limited Company, Thai Airways International Private Limited Company, Kolkata and TAT-New Delhi office also displayed their products and shared information about Thailand and Thai tourism.
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Thomas Cook India acquires rights to the brand name for India, Sri Lanka & Mauritius markets
Thomas Cook India (TCIL) has announced that it has signed an agreement with AlixPartners, Thomas Cook UK’s (TCUK) appointed liquidation managers, to acquire the rights to the Thomas Cook brand in India, Sri Lanka and Mauritius markets for a one-time payment of about INR 140 million.
TCIL was previously contracted to pay an annual brand licence fee of INR 20 million to TCUK until 2024 for usage of the brand. In 2012 when TCIL was acquired by Fairfax Financial Holdings of Canada, it had entered into a Brand Licence Agreement with TCUK for exclusive use of the brand name until 2024 across India, Sri Lanka and Mauritius. The brand license agreement also gave TCIL the right of first refusal to acquire the brand in the event of the Thomas Cook UK Group going into liquidation before 2024.
“I am delighted that we have been able to sign an agreement to acquire the rights to the iconic Thomas Cook brand across India, Mauritius and Sri Lanka. The brand is one of the most respected names in the travel services space and one that we at Thomas Cook India have operated uninterrupted for 138 years since 1881. Our teams now look forward to continue to build on the glorious heritage of Thomas Cook across India, Sri Lanka and Mauritius – to grow sustainable value for all our stakeholders in the years ahead,” said Madhavan Menon, chairman & managing director, Thomas Cook (India) Ltd.
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