Travel Agents Association of India (TAAI) with the primary focus on educating the members on New Distribution Capability (NDC) has associated with Amadeus to enhance and sell activities to clients. The association possessing an agenda to prepare the members for the future technological changes to adapt, educate and enhance the business potential through the NDC along with Amadeus 1A platform conducted a webinar.

India’s oldest association of the travel industry, Travel Agents Association of India (TAAI), hosted a training programme for its members to enhance their understanding as well as capabilities of using the new distribution capability for booking and selling activities to their customers. The training was imparted by travel technology firm Amadeus.

Rakesh Bansal, CEO, Amadeus India & Subcontinent, addressing the attendees talked about how travel enhances progress and Amadeus powers travel and how his company has pioneered the travel technology market in India for 27 years. Jyoti Mayal, President, TAAI and talked about her vision for raising the standards of the tourism industry.

Mayal during her address emphasised the need to focus on two words as of now that is “Re”; restructuring, rebooting, re-aligning to rebound businesses that have seen a massive setback due to the Covid-19 pandemic. “Going down in the history, TAAI and Amadeus have had a long relationship and we are once again collaborating for our mutual benefits. NDC is basically a new communication protocol replaced by the old protocol that has been around since 1980’s and through this channel we are allowing airline service providers to deliver rich content to our customers since this is the only way to market ourselves and develop a distinguish brand name,” Mayal added.

Mayal said TAAI’s top priority as a travel association was to cater to the needs of customers which has doubled since this pandemic. “Therefore, not just collaboration but actively working on it to bring about the desired results is the need of the hour for the re-emergence of the businesses,” she said.

Mayal also pinpointed the benefits that TAAI members could garner. “They can get the latest updates on industry trends and Amadeus’ upcoming NDC enabled solutions first-hand from the industry experts like the booking of NDC content in Amadeus, selling platform connect, checking out the key capabilities, how to get connected to NDC content in Amadeus. They could further learn about latest airlines that are Amadeus NDC enabled and insights on future NDC roadmap,” she added.

NDC expert Ramona Bohwonaprasart, Senior VP- India & Southeast Asia – Inside Sales Travel Sellers, Amadeus talked about the relevance of NDC for the industry stakeholders and shared the global perspective of its use.

Amadeus team echoed the thoughts shared by Mayal and put forth how NDC is bringing these retailing capabilities to life.