Tourism Authority of Thailand launches “Amazing Thailand, The Healthy Journey” campaign

2020-10-16
/
/ Bangkok
Tourism Authority of Thailand launches “Amazing Thailand, The Healthy Journey” campaign

The Tourism Authority of Thailand (TAT) has launched the new “Amazing Thailand, The Healthy Journey” campaign, targeting travellers from South and Southeast Asia seeking medical and wellness services in a short-haul destination.
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Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing (Asia and South Pacific), said, the “Amazing Thailand, The Healthy Journey” campaign reflected ‘new normal’ in tourism and corresponded to the changing tourist behaviour patterns and choices affected by the Covid-19 pandemic.

“Tourists are shifting towards short-haul destinations and placing more focus on health and wellness trips. This trend is substantiated by our survey on tourist behaviour patterns during 2016-2019, which found that travellers from Southeast and South Asia have placed ‘spa and wellness’ among the top five activities and ‘health and medical check-up’ among the top 10 activities when visiting Thailand,” Kunjara said.

TAT invited ambassadors and diplomats from 11 countries to participate in four familiarisation trips that showcased health and wellness tourism experiences, including modern and alternative Thai medical treatments in Bangkok, Prachin Buri, Chachoengsao, Chon Buri, Kanchanaburi and Prachuap Khiri Khan.

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