Pangea Tourism Consulting launched on March 31, 2021 plans to offer trade, media & PR, marketing, consultancy and advisory solutions to help its clients develop ‘best fit’ and ‘go-to market’ strategies.
“The 2020 pandemic has hit the re-start button for many, including me professionally. 2021 was the perfect opportunity to launch Pangea Tourism Consulting to serve as a disruptor and to herald a new era in the representation business. When you change the conversation, that is when the narrative changes and brings with it a new way where one can challenge the existing pre-set outdated operating methods,” Ashit Taneja, founder & CEO, Pangea Tourism Consulting, tells India Outbound.
The company envisions to deliver well-knit and integrated 360-degree services and operate as a client’s extended arm for international clients in the Indian subcontinent. “We are offering representation services across all verticals of travel, tourism and hospitality. Our core experience remains in representing international clients in India,” says Taneja.
To accomplish this goal, the company has brought leading experts on board who specialise in content creation, sales, marketing and public relations.
The core team of the company seats people with over 60 years of experience across diverse industries to assist the tourism boards, hospitality brands and all other ad-hoc brands with product and business development. They will also be working to provide optimum
exposure and opportunities to clients. “Every member of the founding team is bringing on a special skill set and industry associations ranging from some of the largest travel agents and OTAs to marketing & advertising platforms including media and online channels that can be leveraged to deliver tailored and holistic campaigns to our clients,” explains Taneja.
Pangea also provides its clients market insights and reach, services, strategic planning, deliverables and value; and is committed to deliver consistent and professional service of the highest significance for its clients.
Aided by his team members, Sunny Arora, co-founder & director marketing, Neeraj Mishra, co-founder & director strategic alliances and Puneesh Gulati, co-founder & director sales, he aims to re-define tourism marketing in India with novel ideas and supply strategies. “We are a team of next-generation savvy millennial professionals keen to widen our horizons and bring in innovative solutions, unique ideas and top-of-the-line services in tourism marketing and promotions,” he adds.
